VICTORIA’S SECRET

FASHION & BEAUTY BRAND

TEASE DREAMER: EAU DE PARFUM CAMPAIGN

Challenge
Capture the ethereal, cinematic essence of the “Dreamer” fragrance while maximizing production value and visual impact across digital touchpoints. The goal was to take static editorial photography and transform it into a living, immersive brand world.

Strategy
Directed the visual transition from still photography to high-fidelity motion. I engineered an AI-forward workflow to extend the campaign’s narrative, utilizing Generative AI tools to animate and expand original assets. I created a seamless bridge between traditional fashion photography and modern digital storytelling.

Result
Delivered a sophisticated suite of video-first assets that maintained the high-end editorial integrity of the brand while dramatically increasing engagement on social and web platforms. This project serves as a “proof of concept” for how AI integration can scale luxury brand storytelling without compromising visual quality.

VIDEOS CREATED FROM STILLS ABOVE WITH GENERATIVE AI

LOVE EAU DE PARFUM: “LOVE AT FIRST SIGHT”

Challenge
Develop a vibrant, multi-channel campaign for the “Love” fragrance collection that captures a sense of playful, modern romance while utilizing a high-profile brand ambassador.

Strategy
Worked with the creative team on the “Love at First Sight” creative direction, featuring supermodel and former Angel Elsa Hosk. We curated a bold, romantic palette of pinks, reds, and golds to drive the visual narrative. To add a personalized, “human” touch to the digital experience, I worked with cross-functional teams to conceptualize an interactive “handwritten postcard” motif. I used this layout to create a video for web, digital ads, and social platforms, using Generative AI tools to create a tactile and intimate feel within a digital space.

Result
Successfully delivered a playful and high-energy campaign that drove significant social sharing and email click-through rates. The “postcard” storytelling proved highly effective in humanizing the digital shopping experience for this iconic fragrance.

VIDEO CREATED FROM STILL ABOVE WITH GENERATIVE AI

MIST & LOVE COLLECTION EMAILS

TEASE HEARTBREAKER EAU DE PARFUM

Challenge
Generate “stopping power” for the Heartbreaker fragrance launch by transforming traditional studio photography into dynamic, high-impact motion assets.

Strategy
Directed the visual transition from static studio photography to immersive digital content. I engineered a motion workflow using Generative AI tools to animate the lead campaign still, focusing on realistic movement that maintained the sophisticated lighting and mood of the original shoot. This animated “hero” asset served as the foundation for a cohesive suite of digital ads, social posts, and email headers.

Result
Produced a cinematic, video-first campaign that elevated the product’s digital presence. By leveraging Generative AI, I was able to scale the production value of the original shoot, creating a premium motion experience that outperformed static benchmarks in engagement and brand recall.

VIDEO CREATED FROM STILL ABOVE WITH GENERATIVE AI

INCREDIBLE ULTRA LIGHT SPORTS BRA: GLAMPING CAMPAIGN

Challenge
Position a high-performance, technical sports bra within a lifestyle-driven narrative. The objective was to make “active gear” feel aspirational, adventurous, and authentic to a lifestyle that balances fitness with leisure.

Strategy
Developed the “Coastal Glamping” creative concept, focusing on the intersection of performance and play. I spearheaded the creation of comprehensive mood boards and visual guides that defined the lighting, casting, and atmospheric direction for a remote location shoot in California. By establishing a clear visual language pre-production, I ensured that the resulting assets—spanning web, social, and digital advertising—remained strictly aligned with the brand’s elevated “Incredible” aesthetic.

Result
Produced an expansive multi-channel campaign that successfully translated technical product features into a relatable lifestyle story. The campaign drove high engagement across social platforms and significantly boosted digital storefront traffic during the launch period.

ANIMATED GIFS CREATED FOR WEBSITES, DIGITAL ADS, SOCIAL MEDIA & EMAILS