CHEAP MONDAY

FASHION BRAND

CHEAP MONDAY: EDITORIAL IDENTITY

Challenge
Translate Cheap Monday’s signature irreverent, youth-focused aesthetic into a cohesive multi-channel campaign. The objective was to showcase the core denim and graphic tee collections through a lens that felt authentic to a young, trend-conscious audience.

Strategy
I collaborated with the creative team to oversee the Art Direction and design for the seasonal lookbook, digital ecosystem, and in-store environmental graphics.

  • Editorial Vision: We focused on high-energy, candid photography styles to bridge the gap between street culture and commercial fashion.

  • Motion Evolution: To extend the life of the campaign, I transformed static still assets into dynamic video content using Generative AI tools, tailored for social media, web banners, and in-store digital displays.

Result
The campaign delivered a unified brand experience across all touchpoints—from the physical retail space to the digital scroll. By integrating motion design into the final asset delivery, we provided the brand with a versatile toolkit that significantly increased engagement on social platforms and brought the in-store graphics to life.