URSTADT SWAN

FASHION BRAND

FASHION BRAND & CUSTOM DESIGN

Challenge
Reposition and launch a modern digital storefront for Urstadt Swan that balances artisanal, luxury gloves and outerwear design with a forward-looking, high-end aesthetic. The core objective was to define a singular brand identity that seamlessly merges high-fashion editorial design with custom technical prototyping while preparing a scalable asset ecosystem for rapid seasonal e-commerce rollouts.

Strategy
To bridge an intersection of outerwear fashion and custom design development, I engineered an end-to-end creative workflow using generative AI as a core pillar of the studio’s product development, digital marketing, and commercial asset pipeline.

Branding System: Designed an elegant branding system for omni-channel use.
Virtual Product Photography: Utilized advanced AI tools to produced hyper-realistic, lifestyle scenes and standalone product images for the brand’s outerwear and accessories.
Campaign Direction: Created an editorial fashion campaign, “The Storm” for the 2026 F/W Collection using generative AI tools to create all assets.
Asset Architecture: Established a modular content pipeline designed for seamless omni-channel distribution. This allowed us to instantly pivot visual assets from website heroes to print layouts, e-commerce PDPs, and motion-heavy social marketing campaigns.

Result
Successfully launched a cohesive, campaign and digital ecosystem for the Urstadt Swan fashion brand and custom design studio. Designed a cohesive branding system, highlighted by cinematic site, social and advertising assets. Set up social and paid advertising campaigns. Integrated a generative AI pipeline to create products and advertising assets for upcoming collections months ahead of production timelines.