SOREL

FOOTWEAR BRAND

SOREL: INNOVATION & COLLABORATIVE STRATEGY

Challenge
Direct and execute high-volume digital assets for a leading global footwear brand while working remotely as a strategic partner. The goal was to maintain Sorel’s “bold and functional” aesthetic across complex email workflows and seasonal collaborations.

Strategy
I acted as the lead digital designer, taking raw assets from the Portland-based creative team and transforming them into sophisticated, conversion-driven layouts.

• Collaboration Design: Led the digital rollout for high-profile partnerships, including the SOREL X PRANA collection, ensuring a seamless blend of both brands’ visual identities.

• Responsive Architecture: Developed meticulously crafted desktop and mobile email frameworks, prioritizing a “mobile-first” user experience to drive engagement for an on-the-go customer base.

• Generative AI Integration: To elevate the storytelling, I utilized advanced Generative AI tools to create dynamic video content from static campaign imagery, bringing motion and depth to the digital experience.

Result
The integration of Generative AI videos provided a modern, immersive edge to the email strategy, resulting in a more dynamic brand presence. By streamlining the remote design process, I ensured consistent, high-quality asset delivery that bridged the gap between bi-coastal teams and maximized the impact of seasonal launches.

SOREL X PRANA / DESKTOP HERO 

SOREL X PRANA / DESKTOP EMAIL

SOREL X PRANA / MOBILE EMAIL

GENERATIVE AI TOOLS USED TO CREATE VIDEO FROM STILL FOR WEB PAGE HERO

WEEKLY EMAIL STORIES